On 29 September, Miko, Prayon and P&V Elektrotechniek will attest to the benefits of SAP Customer Engagement and Commerce (CEC), and to the effectiveness of the project approach, from implementation to user adoption and change management.

For years, sales and marketing have had a love-hate relationship with CRM. They preferred the simplicity of paper and spreadsheets. They were frustrated by the administrative workload and the complexity. Today, digital technologies are opening up whole new perspectives.

CEC is an essential part of any digital growth strategy

‘CEC is so much more than traditional CRM,’ says Patrick Van Deven, country manager of SAP Belux. ‘It’s a total solution for customer engagement and collaboration with partners. Sales teams operate based on a 360° view of customers, real-time information and custom dashboards. Social selling and integration with e-commerce accelerate the sales and marketing processes. CEC is an essential part of any digital growth strategy.’

Why do sales teams love working with SAP Customer Engagement and Commerce?

SAP Customer Engagement and Commerce is intuitive, user-friendly and natively available on mobile devices. CEC, an administrative burden? ‘On the contrary,’ says Roberto Musolino, sales director at P&V Elektrotechniek. ‘It simplifies the daily tasks of our sales team considerably, in offline mode too. It really helps our people realise their targets.’